Groeneveld appoints distributor for Singapore and Malaysia

Monday 24 October 2016

Groeneveld Lubrication Solutions from the Netherlands, specialized in high-end automatic lubrication and oil management systems, as well as in safety support devices, has appointed Hitech Auto Pte Ltd. in Singapore as distributor for the Singapore and Malaysian region. “Hitech will play an important role in supporting the sale and service of our products in this important region, where we see a growing demand for automatic lubrication and safety systems, in particular in port and construction equipment, as well as in public transport”, commented Johan Bood, sales director Bus & Port equipment of Groeneveld Lubrication Solutions

Singapore-based Hitech Auto is in specialized service and parts supply to port operators, including PSA where the company has a dedicated service team at location. The company is familiar with all kind of port equipment and has the skills and experience to install and service Groeneveld automatic lubrication systems on terminal tractors, as well as on spreaders, reach stackers and other equipment.
“Our prime focus for the Groeneveld product will be on the port and industry sectors in Singapore and Malaysia, where we expect to steadily branch out to other sectors in trucks & trailers, bus & coach and construction and mining equipment in the future. In addition we do not exclude to represent Groeneveld in other countries in the area, making use of the existing Terberg Malaysia Tractors network’, said Thomas Lee, Director of Hitech Auto Pte Ltd.

Quality solutions

“The acceptance of quality products and solutions is growing rapidly in the Asian market, where uptime, productivity and efficiency are as important as anywhere else in the world. In particular in port operations machine availability is crucial, as is safety. We are confident that the industry-leading products of Groeneveld will proof their value in many segments in the markets where we are present”, Thomas Lee underlines. With increased efficiency, reliability and uptime on the one hand, and reduced maintenance costs and enhanced safety on the other, we are convinced that the Malaysian and Singapore markets are ready for the high-end solutions that Groeneveld offers.”

Solid partner

“With their experienced service team and the back-up of a strong parent company, Hitech is a solid partner for Groeneveld and its customers in the region, both end-users in different segments and OEMs. Also the link with Terberg makes Groeneveld and Hitech a logic and solid combination”, Johan Bood commented, while explaining: “Hitech Auto Pte Ltd. is a daughter company of Terberg Tractors Malaysia, a 50/50 joint venture between Sime Darby Industrial and the Dutch Terberg Group. Already for decades Groeneveld Group supplies automatic lubrication systems for ex-factory install to Terberg in the Netherlands, one of the world’s leading manufacturers of terminal tractors and shunt trucks.” Terberg Tractors Malaysia has as modern manufacturing operation in Pasir Gugang, Johor, where it produces Terberg terminal tractors for markets in South-East Asia.

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 Thomas Lee of Hitech Auto Pte Ltd. (r) and Johan Bood, sales director Bus & Port equipment of Groeneveld Lubrication Solutions at the contract signing ceremony.